Sand dunes and #beachwear

Posted on June 04 2016

You will have seen us posting images from our recent shoot, for our latest collection, which we shot in west sussex about a month ago. Incredibly late we know for SS16 but we were really keen to shoot this collection in England, mostly because thats what we English brand, made in London but also possibly to prove that you can get beautiful sunny days in England too...and we weren't disappointed (ok it was the 6th of May!)…

So what does a shoot day mean - for us its a small (nimble team!), consisting of one of us, our photographer the lovely Sophia Aerts, someone to do hair and makeup, this time it was the lovely Philippe Miletto and of course our model...this year we were really lucky to have not only a gorgeous lady but also a published scientist, Zinnia Kumar.
We probably should have jetted off to somewhere sunny in February but we are a new brand and we like to do things a bit differently and as we haven't got fashion industry backgrounds, we hadn't really appreciated the cycles until we launched and we have been playing bit of catchup since then...


This means however that this summer you will see us shooting SS17 too, at some point - again if we can we will try and pick another balmy day in the UK, if not we will whizz off to Annecy (as you know a favourite destination for us) or somewhere else in europe to catch the sun before it goes and get us in the right place for next year....its a journey that we are loving it!


Recent Posts